Do you know which point-of-purchase your shoppers engage with best?
And is your brand supported by the right mix? This in-store marketing study by Tobii Pro Insight at Dx3 revealed the best retail POP for shopper marking success and the engaging power of different types of retail marketing. Check out the comparative performance of digital displays, tablets, a live product representative and a variety of promotional material like brochures, signage and TVs playing commercials…
Strategy Online shares how the study was done using real shoppers and eye-tracking glasses. Is it any surprise that intelligent print still rules?
