Shopper marketing and the six things Google has learned about how we buy cars

April 20, 2015 ·

Automotive dealers need to hand out a great experience and that must include beautiful POP and spectacular print to deliver a lasting impression. Peter Cheney of the Globe and Mail Drive column nicely summarizes Google’s latest research and compares vehicle shopper marketing to fashion retail and Starbucks.

Google says the web has changed the game (really!?) and that 50 per cent of customers Google surveyed in 2014 knew exactly what they wanted to buy before they walked into a showroom. Well – Mi5 Print humbly adds: Successful dealers who know their shopper marketing like to make sure customers also have it in their hands when they walk out!”